About me
I’m a writer with a visual and strategic brain. Here’s how that brain came to be.
I’m a bit of a creative hot-potch. A mutant, even.
I began my career at an advertising agency in 2004 as an art director, before becoming creative director in 2009, leading pitches, campaigns and multi-channel approaches for brands such as Land Rover, Berghaus and Calor Gas. Because it was a small agency, it meant I had to think a lot about strategy alongside directing photo shoots, writing radio ads, and making the tea.
I moved to Design Bridge in 2011 as their first full-time writer, before establishing a small copywriting team. I became Director of Storytelling in 2018, merging writing with creative strategy, whilst still dipping into creative direction. At Design Bridge I’ve worked on Cadbury, Smirnoff, Lipton and Save the Children among many, many, others.
I’ve won pencils at D&AD across a few different disciplines, and picked up other accolades from FAB, Pentawards, New York festivals and The Drum. I’ve also judged at both D&AD and Design Week awards.
I’m a strange concoction of creative roles, but writer and creative strategist come out on top. To find out more about what I do, let’s have a chat.
Holly Kielty © Charlotte Harrison
This is what I do
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This is what I do —
Consultancy
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Brand building
Creative strategy
Tone of voice development
Brand value expression
Writing, editing and developing pitches and presentations
Brand communications
Copywriting
Naming
Brand guidelines
Internal communications
Thought pieces
Brand Film scripts
Nice things people have said about me
“Holly is living proof that you don’t have to be precious or unpleasant to be excellent at what you do.”
Philip Morley
Lego Group
“Holly is one of the most talented creatives I've worked with. She strikes the rare balance of being both strategic and creative with storytelling that is always relevant, fresh and forward-thinking. She sets brands up for incredible success - I always want to work with her.”
Jo Jones
Beauty PR and Brand Building Expert
“It’s truly rare to meet anyone who is as exceptionally talented, strategically-minded and respected, yet so humble, creative and collaborative. Holly is an absolute pleasure to work with - inspiring, warm and pro-active in her approach.”
Katy Cottam
Founder, Luna Daily, Former Head of Brand at Charlotte Tilbury