Clipper

As an avid tea drinker, it was a pleasure to work on headlines and visuals aimed at intriguing and exciting shoppers of their range and celebrate their commitment to sustainability through a campaign positioning of ‘There’s tea and then there’s good tea’. Every aspect of the shopper journey brought to life the idea of Clipper as ‘Nature’s Favourite Tea’ and invited consumers to become more connected to nature through a range of fantastic, nature themed prizes, from AllTrails memberships to Eco Holidays.

creative strategy / copy

*Project created with Straight Forward Design